Why Branding is More Than Just a Logo: Building Identity That Converts
When people think of branding, the first image that pops into their mind is often a logo—Nike’s swoosh, Apple’s bitten apple, or McDonald’s golden arches. While logos are undeniably powerful visual symbols, they represent just a fraction of what branding truly encompasses. In today’s hyper-competitive market, branding goes beyond aesthetics. It’s about crafting a compelling … Read more