Best Times to Post on Social Media (2025 Algorithm Update)
“Is there still a best time to post on Instagram or LinkedIn?”
Yes—but it’s personalized now.
In 2025, algorithms have gotten smarter. They learn individual user behavior, not just global averages. But we’ve analyzed platform trends, and here’s what still works.
📊 Platform-Wise Best Posting Times (General Benchmarks)
🔹 Instagram (Reels + Stories)
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Best: 9 AM – 11 AM, 6 PM – 8 PM (Tues, Thurs, Sun)
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Why? Reels are pushed 2–3 hours after post.
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Best: 8:30 AM – 10 AM, 5 PM – 6 PM (Tue, Wed, Thurs)
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Why? Peak during commute & coffee breaks.
🔹 YouTube Shorts
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Best: 12 PM – 2 PM, 8 PM – 9 PM
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Why? Pushes content based on primetime browsing.
🔹 Threads (Instagram)
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Best: Lunch hours and late-night scroll (12–1 PM, 10–11 PM)
💡 2025 Tip: Use AI scheduling tools like Buffer, Later, or Metricool—they now analyze your audience’s behavior in real-time and recommend exact post timing per platform.
🧩 Final Thought:
There’s no universal “best time” anymore—it’s about your audience’s habits.
👉 At [designlab], we build content calendars based on data, not guesses—so your posts get seen, not buried.