WHAT WE BRING TO THE
TABLE
More Than Design. We Bring Experience, Intelligence, and Strategic Rigor.
25+ years of design and communication leadership
Projects that drive 10x–100x brand-led business growth
Trusted by leaders in FMCG, Manufacturing, Healthcare, Industrial, and Technology
150+ brands transformed across India and global markets
OUR
PHILOSOPHY
Design Is Not Decoration. It’s Engineered for Growth.
Think Strategically
Ground every design in commercial clarity
Design Intelligently
Solve with research, psychology, and creativity
Act Systematically
Create replicable brand systems
Deliver Growth
Design for long-term, measurable outcomes
OUR
STORY
25+ years of designing scalable growth
DesignLab was born in Pune, over two decades ago. What began as a small studio solving creative problems has evolved into a partner that helps businesses engineer their brand growth - through systems, not randomness. Over the years, we’ve become a go-to partner for fast-moving, complex businesses who want clarity, consistency, and commercial results from their brand.
OUR
TEAM
We’re Not Just Designers. We’re Business-Aligned Problem Solvers.
Our team blends creative expertise with strategic intelligence - including brand thinkers, communication experts, digital UX specialists, packaging designers, and campaign architects. Led by Founder & Brand Strategist Parikksit Labhsetwar, the team operates like a brand SWAT unit for companies who expect more than design - they expect impact.
PARIKKSIT LABHASSETWAR
Founder &Art Director
ARTI
LABHASETWAR
Co-Founder & Digital Head
ROHAN
AHIRE
Strategic Sales
NIKHIL
SHINDE
Digital Marketing Head
SAGAR
LOBHE
Senior Graphic Designer
JOGENDRA
MAHAJAN
Senior Graphic Designer
CULTURE PRINCIPLES
Clarity. Curiosity. Collaboration. Consistency.
Our culture is rooted in asking the right questions and building solutions that don’t just look good - but work. We work with brands who value long-term impact over short-term hype, and who trust a partner to guide them with honesty, insight, and rigour.
CLARITY
We lead with insight, not jargon
CURIOSITY
We challenge assumptions, even our own
COLLABORATION
Clients are partners in the process
CONSISTENCY
Systems create sustainability
VISION
To be the most respected strategic brand design partner for growth-ready businesses across India and global emerging markets.
MISSION
To solve real business problems through intelligent, scalable, design systems - aligned to strategy, executed with clarity, and sustained over time.
ADDRESS
DesignLab
601, Lohia Jain Square, Bavdhan,
Pune 411021, Maharashtra, INDIA