CASE STUDY - INDUSTRIAL AND BUILDING MATERIALS INDUSTRY
STRENGTHENING VISIBILITY & DRIVING GROWTH –
IN THE READY-MIX CONCRETE INDUSTRY
INDUSTRY
Construction Materials / Ready-Mix Concrete
STAGE
Emerging Regional Player → Recognized Industry Leader
DELIVERABLES
• Corporate & Product Brochures • Exhibition Stall Design • Website Design & Development • Campaign Landing Pages • Google Ads (Performance Marketing) • Social Media Marketing
VISION
RMX aspired to move beyond being a traditional B2B supplier and establish itself as a modern, trusted brand in the highly competitive construction materials sector. The goal was clear: create visibility, build credibility, and generate consistent demand through both digital and offline channels.
BRAND
CHALLENGES
Before partnering with DesignLab,
RMX faced significant hurdles:
Turnover around ₹40 Cr but struggling to scale visibility.
Limited digital presence - dependent on traditional networking.
Low brand recognition at the trade show/ exhibitions due to subpar stall branding.
Weak brand recall and lack of professional positioning in a crowded market.
No structured approach to lead generation or campaign-driven marketing.
In short, RMX had the product capability but lacked the brand and digital muscle to match its growth ambitions.
SOLUTION-DRIVEN
DESIGN COMMUNICATION
We crafted RMX’s identity and campaigns to communicate credibility, scale, and reliability at every touchpoint:
Brochures & Corporate Collateral
Framed RMX as a professional, future-ready player rather than a transactional supplier.
Exhibition Experiences
Were designed to maximize visibility and signal confidence - creating memorability in competitive trade events.
Website & Landing Pages
Were structured around conversion journeys, highlighting proof points and enabling lead capture.
Social Media
Became a channel to reinforce thought leadership, build trust, and humanize the brand.
Performance Marketing (Google Ads)
Applied targeted messaging to reach high-intent B2B decision-makers, ensuring inquiries translated into measurable opportunities.
Every design and campaign decision was anchored in consumer (buyer) insight: “If procurement managers trust the brand, they will bring the order book.”
RESULTS
75% Revenue Growth
Turnover grew from ₹40 Cr to ₹70 Cr.
IPO Success
A stronger market perception supported RMX’s successful IPO launch in Feb 2024.
Digital ROI
Higher website traffic, improved lead conversion, and consistent business inquiries.
Credibility in Market
Elevated recall and professional positioning within the RMC industry.
Exhibition Impact
High engagement and visibility through strategically designed stalls.
Sustained Presence
Social media communication strengthened customer trust and brand recall.
“RMX’s journey proves that in B2B industries, visibility and trust are engineered - not accidental. With the right mix of strategy and solution-driven design, even a traditional construction brand can unlock exponential growth.”
ADDRESS
DesignLab
601, Lohia Jain Square, Bavdhan,
Pune 411021, Maharashtra, INDIA