CASE STUDY - SECURITY & HOUSEKEEPING INDUSTRY

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TRANSFORMING A LOCAL SECURITY FIRM INTO
A MULTI-CITY INDUSTRIAL SERVICES BRAND

INDUSTRY

Industrial Security & Housekeeping

STAGE

Small-Scale Local Provider → Multi-City Professional Brand

DELIVERABLES

Branding (Logo, Stationery, Guidelines) • Website Design & Development • Corporate Brochure • Social Media Marketing • Lead Generation Campaigns

VISION

PDFPL aspired to move beyond being a local manpower supplier and establish itself as a professional, trusted partner in industrial security and housekeeping services. The goal was to earn client trust, scale operations, and expand into new cities by building a strong, credible brand identity.

BRAND
CHALLENGES

Before partnering with DesignLab, PDFPL faced significant barriers to growth:

Operated at a small scale with just ~35 guards.

Brand perception was weak - lacked professional identity to inspire trust.

Business visibility limited to Pune region; no recognition in other larger metros.

Marketing heavily reliant on referrals and word-of-mouth.

No structured & consistent ,brand identity, digital presence or campaigns to attract new clients.

In short, PDFPL had capability but lacked the brand credibility and reach needed to compete with other larger players.

OUR
SOLUTION

Our approach was not just to “design a logo” or “make a website” - it was to strategically reposition PDFPL as a modern, robust & trustworthy brand in Manpower supply & security domain, through insight-led design and solution-driven communication.

BRAND & VISUAL IDENTITY

Developed a professional logo, stationery, and brand guidelines to position PDFPL as a credible and reliable partner in the security sector.

STRATEGIC BRAND COMMUNICATION

Designed corporate brochures and profiles to strengthen sales conversations, ensuring clients saw PDFPL as structured, scalable, and professional partner.

DIGITAL TRANSFORMATION

Built a modern, user-friendly website highlighting expertise, services, and proof points to build client confidence and to have good traffic and brand visibility on website.

MARKET VISIBILITY

Strengthened the company’s online presence through consistent, professional social media marketing campaigns organic and paid media’s.

LEAD GENERATION

Executed targeted demand gen digital campaigns (Google, LinkedIn, FB & Insta) to generate qualified B2B leads, creating a repeatable demand pipeline.

Every touchpoint - from logo to website to campaigns - was designed to answer a single question: “Why should I trust PDFPL with my people and premises?”