CASE STUDY - FMCG INDUSTRY
BUILDING CONSUMER TRUST & DISTRIBUTION
FOR A LOCAL SPICE BRAND
INDUSTRY
FMCG – Blended & Ground Spices, Local Indian Market
STAGE
Startup - Emerging Household Brand
DELIVERABLES
Brand Identity • Packaging Design • Website Design & Development • Retail Strategy • Digital & Offline Marketing
VISION
From day one, NVC Foods aimed to become a trusted, household spice brand-leveraging quality blended masalas and pure ground spices with an authentic local identity and shelf-ready appeal.
BRAND
CHALLENGES
Despite exceptional product quality, NVC Foods faced steep market barriers:
No defined brand persona or visual identity
Low-impact packaging that blended into retail clutter
Minimal consumer recall in a competitive spice segment
Weak penetration into general trade and Kirana networks
No structured GTM or retail engagement strategy
Sales stagnant at ~100 pouches/month
In short - the brand’s potential was invisible to its audience.
OUR
SOLUTION
DesignLab stepped in as an integrated brand partner
BRAND & VISUAL IDENTITY
Developed a distinctive logo, color palette, and visual tone aligned with local sensibilities and quality cues.
PACKAGING OVERHAUL
Redesigned pouch layouts for clarity, authenticity, and standout retail display.
GO‑TO‑MARKET FRAMEWORK
Created repeatable structures for retail activations, distributor engagement, and POS communication.
DIGITAL & OFFLINE TOUCHPOINTS
Built mini-websites, social media presence, and engagement content targeting homemakers and local influencers.
DISTRIBUTION ENABLEMENT
Provided marketing enablement assets for Kirana stores and general trade channels to build visibility and recall.
RESULTS
150X SUSTAINED GROWTH
From ~100 to 15,000+ pouches/month in under 3 years, built on brand pull, not price cuts.
CONSUMER TRUST
Became the go-to spice brand for homemakers and chefs, driven by consistency and taste.
MARKET PENETRATION
Secured presence in Kirana stores and general trade hubs where buying decisions happen.
CATEGORY EXPANSION
Strong adoption across both blended masalas and ground spices.
BRAND RECALL
Top-of-mind awareness reinforced by repeat purchases and visible shelf dominance.
“NVC isn’t just selling spices anymore — it’s selling trust and everyday pride.
ADDRESS
DesignLab
601, Lohia Jain Square, Bavdhan,
Pune 411021, Maharashtra, INDIA