CASE STUDY - MANUFACTURING INDUSTRY
TRANSFORMING A TECHNICAL BRAND INTO
A GLOBAL MARKET LEADER
INDUSTRY
Brewery, Distillery & Beverages Equipment Manufacturing
STAGE
Domestic Manufacturer → Global Leader
DELIVERABLES
Brand Identity • Marketing Collateral • Website & Digital Presence • Social Media • Exhibition Branding • Global Lead Generation
VISION
Hypro aimed to establish itself as a world-class engineering brand-trusted by breweries and distilleries worldwide for innovation, quality, and reliability. The ambition was clear: move beyond a domestic presence to become a global leader in brewing technology solutions.
BRAND
CHALLENGES
Despite strong technology and products, Hypro faced persistent roadblocks:
Low visibility in domestic and international markets
Fragmented and inconsistent brand presence
Lack of structured corporate communication assets
Weak digital footprint with little credibility
Inconsistent brand language across touchpoints
Difficulty positioning as a premium, global player
Limited lead generation channels for international business
OUR
SOLUTION
DesignLab became Hypro's long-term brand and marketing partner, driving transformation across every touchpoint:
BRAND IDENTITY & POSITIONING
Repositioned Hypro as an innovative, global-quality brand aligned with its technological edge.
MARKETING COLLATERAL
Developed modular brochures, company profiles, technical presentations, annual reports, plant branding, and event collateral.
DIGITAL MARKETING & SOCIAL MEDIA
Executed LinkedIn B2B campaigns and global awareness campaigns across social channels.
EXHIBITION & EVENT BRANDING
Designed international-standard stalls for global expos and curated Hypro's 25-year celebration branding.
DIGITAL TRANSFORMATION
Built international-standard corporate website with optimized UX and content strategy aligned to global markets.
RESULTS
100X BUSINESS GROWTH
From a domestic player to a globally recognized brand.
GLOBAL RECOGNITION
Now among the top brewery equipment suppliers in Europe.
MARKET REACH
Active projects and inquiries across 20+ countries.
PREMIUM POSITIONING
Recognized as a thought leader in the brewing ecosystem.
SUSTAINED PIPELINE
Attracting consistent demand from top-tier clients worldwide.
"Hypro's transformation proves the value of long-term brand partnerships — turning engineering excellence into global market leadership."
ADDRESS
DesignLab
601, Lohia Jain Square, Bavdhan,
Pune 411021, Maharashtra, INDIA