CASE STUDY - AGRICULTURE INDUSTRY
FROM OVERLOOKED TO OUTSTANDING –
A 50X GROWTH STORY IN INDIAN AGRIBUSINESS
INDUSTRY
Agriculture & Agro-Tech
STAGE
Emerging Player → Trusted Agribusiness Brand
DELIVERABLES
Brand Positioning • Packaging Design • Catalogues • Website • Event Branding • Digital Strategy
VISION
AgreVolution-DeHaat aspired to empower farmers with innovative agro-products while becoming a trusted partner for dealers and distributors. The goal was to stand out in a market crowded with global players and drive sustainable rural growth.
BRAND
CHALLENGES
The Challenge Despite strong products, the brand faced steep barriers to growth:
Weak and inconsistent identity with poor visual recall
Outdated packaging with low farmer appeal
Poor recognition among distributors, retailers, and end-users
No clear positioning in a saturated, competitive agro space
Sales stagnant with limited adoption and visibility
OUR
SOLUTIONS
DesignLab drove a full-scale brand transformation grounded in market insights:
MARKET RESEARCH & INSIGHTS
Studied farmer buying behavior and dealer expectations. Benchmarked against leading agro brands to identify positioning gaps.
STRATEGIC BRAND POSITIONING
Defined farmer-first positioning aligned with aspiration and trust. Crafted messaging resonating with farmers, dealers, and retailers.
EFFECTIVE BRAND LANGUAGE
Built relatable, consistent communication tone across packaging, catalogues, dealer kits, and brand materials.
DESIGN-LED TRANSFORMATION
Redesigned packaging for shelf standout, revamped catalogues for clarity, developed bilingual website, and elevated event branding.
DIGITAL PRESENCE OPTIMIZATION
Strengthened social media presence and designed content campaigns for credibility and farmer engagement.
RESULTS
50X SALES GROWTH
Within the first year of repositioning.
DISTINCT MARKET IDENTITY
Stood out against global incumbents.
HIGH RECALL
Farmers and trade partners consistently recognized the brand.
SHIFT TO PULL MODEL
Created demand-led growth rather than sales-push dependency.
EXPANDED DISTRIBUTION
Built a robust regional dealer network.
"AgreVolution's success shows that when strategy meets smart design, even new entrants can challenge market leaders."
ADDRESS
DesignLab
601, Lohia Jain Square, Bavdhan,
Pune 411021, Maharashtra, INDIA